The Everyday ID eBook is available as an Open Access / Open Educational Resource via the Pressbooks platform, and can also be downloaded in both ePUB and PDF format, at ​https://pressbooks.pub/everydayid/

​There’s an old adage that “a picture is worth a thousand words.” Well, that isn’t true is you can’t see the picture! Which brings me to the inspiration for this blog post, and for a series of videos that I just put together. I am working with a client that has a number of PDF versions of mock WHMIS information sheets (Canadian Council for Occupational Health and Safety, n.d.) that they want to make available as downloads to accompany a new series of workplace safety online training modules. The problem is, those PDFs are all image-only files. They reminded me of the photocopies and scans of course readings, like the one pictured below, that I used to find on reserve in the university library, or uploaded into online courses that I was a student in. 

​The problem with these image-only readings is that they are not machine-readable. They contain no text that a screen reader application could read aloud to students who have visual impairments. Thus, they are only as good as their ALT text – and you certainly cannot (or at least you should not) recreate all of the text embedded in the images in their ALT tags! If you did, you are probably only going to make things worse from a Digital Accessibility standpoint:

​Luckily, there are ways to determine if a PDF you want to share with your students is machine-readable (and, at least somewhat accessible). In the following video, I demonstrate how to do this using both Adobe Acrobat Reader (2023b) (free!) and Acrobat Pro (2023a) (paid). 

​Okay, but what if you have one of those image-only PDFs and you want to make it accessible for all of your students? To do that, you will need an actual PDF editor like Acrobat Pro, which has a number of built-in features such as optical character recognition (OCR) and a suite of Accessibility Tools (Adobe, 2023c, d). Watch the following video for a demonstration of how I use Adobe Acrobat Pro DC to edit an image-only PDF, convert it to one that can be read by a screen reader application, properly tag the text and images, and set the reading order (the order in which a screen reader will read the page contents out load to your students).

Adobe (2023a). Adobe Acrobat Pro. https://www.adobe.com/ca/acrobat/acrobat-pro.html

Adobe (2023b). Adobe Acrobat Reader. https://www.adobe.com/ca/acrobat/pdf-reader.html

Adobe (2023c). Creating accessible PDFs. https://helpx.adobe.com/ca/acrobat/using/creating-accessible-pdfs.html

Adobe (2023d). How to customize your toolbar. https://helpx.adobe.com/ca/acrobat/how-to/customize-toolbar.html

Canadian Council for Occupational Health and Safety (n.d.). WHMIS.org: Canada's Workplace Safety Portal. https://whmis.org/​

Microsoft (2022). Word. https://www.microsoft.com/en-us/microsoft-365/word

Power, R. (2020, February 12). Two Basic Steps to Make Your Documents Digitally Accessible. [video]. https://youtu.be/AKzuXghQFnc

Power, R. (2020, February 13). Helping Everyone Access Your Online Learning Resources. [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/helping-everyone-access-your-online-learning-resources

Power, R. (2023, February 2, a). Are Your PDFs Accessible? [video]. https://youtu.be/frOYI-y-XfE

Power, R. (2023, February 2, b). Creating Accessible PDFs. [YouTube playlist]. https://youtube.com/playlist?list=PLIJ8QfsveW2Y5rFnTVytRkyVc46N3WXVI

Power, R. (2023, February 3). Fixing PDF Accessibility. [video]. https://youtu.be/33h70ytABkc

Power, R. (2023, February 2, c). Properly Exporting PDFs. [video]. https://youtu.be/F_QAGsHQ-FE

TPGI (2023). Colour Contrast Analyzer (CCA). [Web page]. https://www.tpgi.com/color-contrast-checker/

​I recently received an email from a former student from one of my instructional design courses who is looking to jump into the game as an independent ID contractor. He was looking for some advice on getting up and running -- particularly with what to consider about setting up a website and promoting himself in the field. I figured that I'd share a few considerations that would be helpful to anyone looking to do the same (whether you're considering going into it as a full-time gig, or as a "side hustle."

My former student asked for advice on:

• Information I should know in setting up a website and the legalities surrounding it for someone in an e-learning profession?
• What types of eLearning digital artifacts I could showcase as part of my repertoire?
• Samples of rates or contracts I could potentially offer clients?
• Ideas of what clients would be looking for in terms of skill sets?
• Other advice that you could offer as this is a path I'm sure you have gone down yourself?

​Let's start with "ideas of what clients would be looking for in terms of skill sets." There is no definitive answer to this! My advice (which was shared to me by a former colleague with expertise in entrepreneurship) is to promote what you are good at and interested in doing. Don't expect to be a one-stop shop that can offer anything and everything a potential client may need in terms of instructional design work. If your experise and experience is in the area of creating multimedia resources, then focus on that. If your background includes experience managing course development products, emphasize that. If there is something that you have a bit of "technical" experience with, but you have a solid understanding of what needs to be done and why (i.e., you have a strong understanding of the principles and processes, but have only dabbled with specific applications common in the industry), and you are interested in doing that sort of work for clients, then focus on that, too! You can always master specific tools or applications if you know what you are trying to achieve and why! But, if there is something that you don't have a strong background or experience in (say, curriculum development, or organizational needs assessment processes), then don't emphasize that. If you promote yourself as a one-stop shop for everything, you run the risk of getting yourself in over your head with work requests that you can't handle. Plus, you run the risk of not appearing to be someone with specialist expertise.

​Remember -- your potential clients could recruit an in-house developer (or go to a job board or recruiting agency to contract one) if all they need is someone with the technical skills to build a product in a given system. What they're looking for in an independent contractor is an expert consultant -- someone with a background that they can't easily recruit for a short-term in-house position! So, promote yourself as that expert in your niche of expertise!

​Your website is one of your primary vehicles for promoting your expertise and services. Here are a few tips.

When it comes to what types of digital artifacts you can include... that is completely up to you! If you have blog posts, instructional videos, interactive instructional resources you can share, then share them! I have a fairly extensive list of currated resources from over the years shared on the Power Learning Solutions site. But, another useful strategy might be to use a free LMS platform such as Canvas Free for Teachers to create a sample course site. In that course, you can include sample modules created in different ways, using different tools. For instance, you could include a sample module that follows a standard higher education course format, and one that uses the tools and structures frequently seen for shorter workplace training modules (using tools such as Articulate Storyline, Adobe Captivate, etc). You can either post the self-registration link so that your website visitors can check it out at their leisure, or post an overview of the site on your website, with a note that clients can be provided with free access upon request, following an initial consultation. Think of it as a menu that you clients can choose from when you are consulting with them about the unique instructional design needs. Creating a sample course site allows you to keep expanding your showcase platform, without having to have everything ready for your main website right away!

​If you are looking for more ideas about the types of resources that you can share, check out the Resources section here on the Power Learning Solutions site.

​Now... this is a tricky question! Again, I'm going to fall back on the advice my entrepreur expert colleague shared with me. Do NOT post set rates for products and services. You are not a department store. Your clients are looking for a specialist, and they'll expect to be charged for specialist services. If you post rates on your site, you could end up under-selling yourself (by accepting contracts that take far longer than what your posted rate will actually fairly cover). And, you run the risk of being underbid by a potential competitor who sees your posted rates, and snatches a potential client out from under you in the early consultation stages. 

​What you charge for your services should be determined in consultation with your client, based on your initial consultations about their unique needs and the anticipated time and resources needed to do the job. Consider how much you would expect to be paid, by the hour, for doing the same work for a full-time employer. You don't want to spend the same number of hours on an independent contract for less pay! You'll also want to consider using a sliding scale on your service quotes, that varies depending on either the actual amount of time it takes to do the work, and the amount of deliverables actually produced for the client. I frequently do provide "hard figure quotes" to my clients after an initial consultation -- but that's because I've gained a good sense of how much work will be involved once I have that initial consultation. However, there are some cases where I do use sliding (hours of work) based scales, because the initial consultations reveal that the full scope of the project work may evolve as we progress through the project.

​Another key piece of advice from my entrepreneurial colleague -- do NOT undersell yourself because you are afraid that a potential client may balk at your quote. If you go too low, you run the risk of not only getting underpaid, but also of losing the client because they don't view you as a serious expert in the field!

​Of course -- there are some cases where you may deem it appropriate to offer a potential client a low-ball quote. For instance, you may connect with a non-profit organization or another small business operator who either does not have the budget of a larger organization, or who may be a valuable connection to build upon for future collaborations (and word-of-mouth promotion).

​Your legal considerations may vary, depending on where you are physically located. Please note, I am NOT an expert on either business or tax law! But, here's what I had to keep in mind:

​I recently had a recent discussion forum conversation with some of my instructional design students about whether or not to include the instructor in an instructional video. Personally, I believe that doing so increases Teacher Presence, thus promoting the other presences in a Community of Inquiry (Athabasca University, n.d.). It reassures students that the instructor is present, and paying attention to their progress, even in a distributed learning context. Also, while many users may overtly ignore the on-screen instructor (especially when projected in a smaller window in front of a screencast type recording), they can still subconsciously pick up cues from the instructor's body language that can aid in engagement and overall learning. 

An interesting article from 2021 just came across my Twitter feed. Henderson and Schroeder's (2021) A Sytematic review of instructor presence in instructional videos highlights many of the reasons to include an on-screen instructor in an instructional video that I just mentioned, which they found as part of their systematic literature review of the impacts of on-screen instructors. However, their actual findings are quite interesting. The authors include the following highlights with the paper's Abstract:

​Essentially, there is no definitive answer as to whether the presence of an on-screen instructor actually increases engagement and learning! That's because of inconsistent findings across the literature reviewed. But -- and this is an important "but" -- there is also no evidence to indicate that it is detrimental to include the instructor in the video! The authors call for more research (using a consistent, systematic approach) to determine the actual impact level of instructor on-screen presence, and to offer sound guidance on when to include it, and when it is best not to. 

​In light of this, I find myself "sticking to my guns" on this issue. Even if there are inconsistent findings on the pedagogical benefits of including an instructor on-screen in an instructional video, I do believe that this little bit of extra presence contributes to the bigger picture when promoting engagement, and maximizing the benefits of promoting a Community of Inquiry in our courses!

Power, R. (2020, September 3). Maximizing the Impact of Instructional Video Length. [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/maximizing-the-impact-of-instructional-video-length

Power, R. (2020, April 17). Creating a YouTube Channel for Educators. [YouTube video]. https://youtu.be/Uy_5gOV80LY

Power, R. (2019, January 14). Using YouTube to Share Video in an Online Course. [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/using-youtube-to-share-video-in-an-online-course

Power, R. (2019, January 22). Adding a Human Touch to Online Learning, Right From the Start! [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/adding-a-human-touch-to-online-learning-right-from-the-start

Athabasca University (n.d.). CoI Framework. https://coi.athabascau.ca/coi-model/
​
Henderson, M., & Schroeder, N. (2021). A Systematic review of instructor presence in instructional videos: Effects on learning and affect. Computers and Education Open, 2(2021) 100059. https://doi.org/10.1016/j.caeo.2021.100059

You may have noticed something different about the Power Learning Solutions website! It's been a while since I rebranded the site from an ePortfolio, and even longer since I originally launched the site. I figured that it was time I freshened up my site theme to give it a more modern look-and-feel. More importantly, I want to make sure that I "practice what I preach" when it comes to general web design, user experience, and (perhaps most importantly) compliance with WCAG 2.1 Digital Accessibility standards. I know there's probably some legacy content on this site that might cause some aesthetic and accessibility issues... but hopefully the new site design is a step in the right direction. And, hopefully, you like it!

I recently posted a video about how I use the mail merge features of Microsoft Excel and Word to automate my feedback to students about common APA paper formatting issues. I routinely include a checklist of common APA formatting issues when providing feedback on student paper submissions, checking off the items that each student seems to be struggling with. 

Over the past few terms, I have started embedding issues into my checklist related to Digital Accessibility concerns noted in students' papers and projects. Whether or not these issues are included in students' grades, it is important to highlight them to help promote awareness (and hopefully inspire a more Digital Accessibility-conscious practice mindset). I am constantly tweaking my checklist, and recent conversations with a colleague and with some of my students inspired me to do a broader-scale overhaul. In my latest version, I have separated out and expanded the Digital Accessibility comments. I also decided to post two versions of the updated checklist here for anyone who wants to integrate them into their feedback routine. 

One version is my full checklist, which include common APA version 7 formatting comments as well as Digital Accessibility issues. The second version, which might be useful for assignments and projects other than APA format student papers, includes just the Digital Accessibility issues. Both are available in Word and PDF format, and the Word versions are available with and without the embedded Excel mail merge fields (I have also included an Excel template with the merge fields). ​

The APA Fomatting Checklist covers:

• Basic APA v 7 paper formatting.
• General writing style issues for APA v 7 papers.
• General formatting for References and in-text citations.
• Proper formatting for citations for book chapters, journal articles, web sites, blog posts, and YouTube videos.
• Block quotes.
• Citing multiple authors.
• Citing digital tools such as software applications.

The Digital Accessibility Feedback Checklist covers:

• Basic paragraph text and section header formatting for Accessibility.
• Table row and column headers.
• Use of colored text and text font choice.
• Including ALT text for images.
• Avoiding text within images.
• Color-Contrast Ratio.
• Ensuring that videos have closed captions (and Descriptive Video, if possible).
• Ensuring that embedded media does not auto-play.
• Ensuring that embedded media controls do not require a mouse to operate.

I created the following video a while back. It provides a good overview of how to use the Excel file and merged Word document to automate the process of providing feedback with the templates for your students.

Check out the Power Learning Solutions Digital Accessibility Resources page for more tips and tricks to increase digital accessibility in your documents and web-based content.

As many post-secondary institutions prepare to return to in-person classes following the switch to remote teaching during the COVID-19 pandemic, we're all wondering how we can effectively return to classroom teaching with social distancing practices in place. If there's one thing that we've learned from the shift to online teaching and learning, it's that there are a number of digital tools that we can use to share resources and maximize student engagement during virtual classes. Well, the good news is that many of those tools and approaches can also be leveraged in the classroom. 

In preparation for a return to in-person classes at Cape Breton University, my colleagues and I took some time to visit one of our campus' large lecture theatres to record some demonstrations of how we can leverage digital tools, including Microsoft Teams, to engage with our students safely and effectively. The following are a series of videos that I edited from that demonstration session. In these videos, we cover how to:

• Start up Teams to share resources during an in-person class
• Start sharing a presentation and use in-class polls using PowerPoint and Poll Everywhere
• Use Poll Everywhere to administer an open-response poll
• Use videos and Padlet
• Use Kahoot!
• Collaborate with Breakout Groups
• Help students navigate to Teams resources
• Get students to present resources using Teams

Resources Referenced in Demonstrations

• Kahoot! (instructor portal)
• Kahoot.it (student portal)
• Padlet
• Poll Everywhere

Microsoft Teams
Access the complete video library of Microsoft Teams Tips and Tricks for Educators at https://youtube.com/playlist?list=PLIJ8QfsveW2Zp0ksxQAoBMqZkRvTyF1pa

Moodle
Access the complete library of Moodle Tips and Tricks for Educators at https://youtube.com/playlist?list=PLIJ8QfsveW2Zbm4pm-W6rtdI_vj4gnDMM

​In my instructional design and educational technology integration courses, my students frequently develop plans for the integration of digital resources to help resolve instructional design problems, or to better achieve learning goals and objectives. I often recommend the use of Bates's SECTIONS tool (Bates, 2019; Underhill, 2010) for evaluating the suitability of a digital resource to meet learning needs, and the context in which the learning is taking place. But, finding the right tool is not enough!

​I try to impress upon my students the importance of taking into account, in advance, potential copyright considerations and privacy and access to information issues. No teacher or student wants to get into trouble for violating copyright restrictions. And, many jurisdictions (schools, school boards or districts, local government departments) now have relevant privacy and access to information policies. By addressing these considerations up front -- or at least identifying which ones need to be addressed -- we can avoid getting into a situation where an otherwise well-designed lesson or unit plan ends up "dead in the water" because we simply are not allowed to proceed as planned.

In response to inquiries from some of my students, I have created this relatively basic template that you can use to keep track of the digital resources that you plan to use, how to give them proper credit, and what issues you, or a fellow educator, need to address before implementing your lesson or unit plan.

Bates, A. (2019). Choosing and using media in education: The SECTIONS model. In Teaching in a Digital Age – Second Edition. Tony Bates Associates Ltd. https://pressbooks.bccampus.ca/teachinginadigitalagev2/part/9-pedagogical-differences-between-media/

Underhill, C. (2010). Assessing Technology Using the SECTIONS Model. [PDF file]. University of British Columbia, Centre for Teaching, Learning and Technology. https://wiki.ubc.ca/images/1/19/SECTIONS_Framework.pdf

I typically include some form of group collaboration in the design of my online courses -- whether it be breakout activities during live class meetings, group presentations, or problem-based group projects. Every term, I invariably get some complaints from students, typically along the lines of:

​So -- If I get these types of complaints, why do I assign group activities? And why do I sometimes limit some of the choices that students have about which groups, topics, or group members they work with? (To be clear -- I frequently do give them time to sign-up for a group / topic of their preference -- but after a deadline I often need to assign students to a group, especially students who enroll late in a course.)

​One reason that I assign group activities is to help foster the development of a full Community of Inquiry in my online courses. Working with others helps to build Social Presence. Combined with my instructional design decisions, guidance, and feedback (Teacher Presence), this helps to maximize everyone's sense of belonging, and their Cognitive Presence in a course.

​Another reason that I assign group activities is because that is the way the world works outside of school. It is very likely that we will all -- at some point or another -- work as part of a team. Many times, the ability to work effectively within a team is written right into the descriptions of jobs we will be applying for! So, group work in online courses is good practice for "the real world."

​Now -- when we are working as part of team in "the real world," we are expected to work collaboratively towards a common goal. This is different from working cooperatively. Working cooperatively means that we may share a common goal, but we are simply "getting along" with each other and working together nicely. Working collaboratively means that we pool our expertise, resources, and efforts, to achieve that common goal. It does NOT mean that we all do exactly the same thing -- and sometimes some of us may feel like we are doing more than others on the team. And, let's face it -- sometimes we are! Sometimes, some team members do not contribute as fully as they could or should.

On the face of it, this sounds like a valid complaint. But, when we are talking about working as part of a team, it is actually a very individualistic (dare I say "self-centered" in the literal sense of the term -- not in a condescending way) perspective. In a team context, it is the team goals that matter, not individual goals. Don't get me wrong -- I'm not saying that we should let others "take advantage" of us, and create a life of stress for us as individuals. What I'm saying is that in group assignments -- just like team contexts in work environments -- we need to focus on achieving the immediate team goal. 

Sometimes, focusing on the team goal does mean that we end up doing more than what we feel is our fair share. But, our priority is the success of the team as a whole. We don't always know why some individuals are not contributing as fully as we would like them too -- and sometimes a "poor" performance on one team project can still be a valuable learning experience for the underperformer. They may still learn from the rest of the group (think of the Zone of Proximal Development), and be a much better "team player" the next time around. ​

​

​I know that this sounds a bit corny -- but, if you're worried about your personal preferences or grades suffering because you've been assigned to work with a group -- focus on those team goals, on what's best for everyone in the team, on being a good collaborator and team leader -- and "take one for the team!"

Engström, Y. (1987). Learning by expanding: An activity-theoretical approach to developmental research. [Web page]. http://lchc.ucsd.edu/MCA/Paper/Engestrom/expanding/toc.htm

Garrison, D. R., Anderson, T., & Archer, W. (2000). Critical inquiry in a text-based environment: Computer conferencing in higher education model. The Internet and Higher Education, 2(2-3), 87-105. http://cde.athabascau.ca/coi_site/documents/Garrison_Anderson_Archer_Critical_Inquiry_model.pdf 

​With the recent surge in blended on wholly online teaching and and learning scenarios, there has been an uptick in interest in best practices for the creation of video-based instructional content. Here are a few resources discussing elements of effective instructional video creation -- particularly the optimal length for an instructional video. While YouTube statistics show that the top 10 videos on that platform are about 3 minutes long (Baker, 2018), Brame (2015) notes of research in an educational video context that:

Brame (2015) sums it up nicely, stating that "[m]aking videos longer than 6-9 minutes is therefore likely to be wasted effort."

Long story short:

• Keep your instructional videos in the 5-10 minute range.
• Stick to one key point per video. If you have a longer lecture topic that you now want to deliver online via video, split the video into short segments. It's much easier to retain attention and maximize retention. It's also much more convenient for your audience.
• Shorter videos are easier to repurpose as reusable learning objects, because they focus on a single key point.
• With that in mind, avoid using text or saying things that will date your video too quickly. Instead of saying "last year," say "in 2019." Little things like that will keep your video relevant much longer, increasing the return on investment for the time it takes to create them!
• Wherever possible, embed your video directly into your web page or course content page. Avoid redirecting  your audience to an external site (because then you have the problem of redirecting them back to your content when they are finished watching the video!).

The following resources are fairly short reads, and are worth checking out. 

Baker, A. (2018, December 4). Optimal YouTube Video Length. [Web log post]. Content Creator. https://contentcareer.com/blog/optimal-youtube-video-length/

Bhattacharya, P. (2020). Why Your Ideal Online Course Video Must Be 6-12 Minutes Long. [Web log post]. HubSkills.com. https://hubskills.com/online-course-video-to-be-6-12-minutes/#gs.elum6y

Brame, C.J. (2015). Effective educational videos. [Web page]. Center for Teaching. http://cft.vanderbilt.edu/guides-sub-pages/effective-educational-videos/

Burch, B. (2020). Video Length in Online Courses: What the Research Says. [Web log post]. Quality Matters. https://www.qualitymatters.org/qa-resources/resource-center/articles-resources/research-video-length

Guo, P. (2013, November 13). Optimal Video Length for Student Engagement. [Web log post]. EdX. https://blog.edx.org/optimal-video-length-student-engagement/

Power, R. (2020, February 13). Helping Everyone Access Your Online Learning Resources. [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/helping-everyone-access-your-online-learning-resources

Power, R. (2020, March 6). Using Video to Provide Assignment Feedback. [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/using-video-to-provide-assignment-feedback

Power, R. (2020, April 17). Creating a YouTube Channel for Educators. [YouTube video]. https://youtu.be/Uy_5gOV80LY

Power, R. (2019, January 14). Using YouTube to Share Video in an Online Course. [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/using-youtube-to-share-video-in-an-online-course

Power, R. (2019, January 22). Adding a Human Touch to Online Learning, Right From the Start! [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/adding-a-human-touch-to-online-learning-right-from-the-start