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On-Screen Presence in Instructional Videos

6/1/2022

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Video presenter icon
​I recently had a recent discussion forum conversation with some of my instructional design students about whether or not to include the instructor in an instructional video. Personally, I believe that doing so increases Teacher Presence, thus promoting the other presences in a Community of Inquiry (Athabasca University, n.d.). It reassures students that the instructor is present, and paying attention to their progress, even in a distributed learning context. Also, while many users may overtly ignore the on-screen instructor (especially when projected in a smaller window in front of a screencast type recording), they can still subconsciously pick up cues from the instructor's body language that can aid in engagement and overall learning. 

The Community of Inquiry model
Figure 1: The Community of Inquiry Model (Athabasca University, n.d.)
An interesting article from 2021 just came across my Twitter feed. Henderson and Schroeder's (2021) A Sytematic review of instructor presence in instructional videos highlights many of the reasons to include an on-screen instructor in an instructional video that I just mentioned, which they found as part of their systematic literature review of the impacts of on-screen instructors. However, their actual findings are quite interesting. The authors include the following highlights with the paper's Abstract:
- We reviewed the literature around the use of on-screen instructors in video.
- We found largely mixed and null results.
- We highlight existing research frameworks that can help move the field forward.
​Essentially, there is no definitive answer as to whether the presence of an on-screen instructor actually increases engagement and learning! That's because of inconsistent findings across the literature reviewed. But -- and this is an important "but" -- there is also no evidence to indicate that it is detrimental to include the instructor in the video! The authors call for more research (using a consistent, systematic approach) to determine the actual impact level of instructor on-screen presence, and to offer sound guidance on when to include it, and when it is best not to. 
​In light of this, I find myself "sticking to my guns" on this issue. Even if there are inconsistent findings on the pedagogical benefits of including an instructor on-screen in an instructional video, I do believe that this little bit of extra presence contributes to the bigger picture when promoting engagement, and maximizing the benefits of promoting a Community of Inquiry in our courses!

Related Resources

Power, R. (2020, September 3). Maximizing the Impact of Instructional Video Length. [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/maximizing-the-impact-of-instructional-video-length

Power, R. (2020, April 17). Creating a YouTube Channel for Educators. [YouTube video]. https://youtu.be/Uy_5gOV80LY

Power, R. (2019, January 14). Using YouTube to Share Video in an Online Course. [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/using-youtube-to-share-video-in-an-online-course

Power, R. (2019, January 22). Adding a Human Touch to Online Learning, Right From the Start! [Web log post]. Power Learning Solutions. https://www.powerlearningsolutions.com/blog/adding-a-human-touch-to-online-learning-right-from-the-start

References

Athabasca University (n.d.). CoI Framework. https://coi.athabascau.ca/coi-model/
​
Henderson, M., & Schroeder, N. (2021). A Systematic review of instructor presence in instructional videos: Effects on learning and affect. Computers and Education Open, 2(2021) 100059. https://doi.org/10.1016/j.caeo.2021.100059
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    Rob Power, EdD, is an Assistant Professor of Education, an instructional developer, and educational technology, mLearning, and open, blended, and distributed learning specialist.
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  • Home
  • About
    • About Us
    • Client Services
    • About Rob Power >
      • Meet Rob Power
      • CV
      • Leadership and Project Management
      • Research Background
      • Teaching and Instructional Design
      • Other Credentials
      • Artist Gallery
    • In the News
    • Social Media >
      • LinkedIn
      • Twitter
      • YouTube
    • Contact Us
  • Publications
    • Academic Publications
    • Blog
    • Books >
      • Blended Langauge Learning: Evidence-Based Trends and Applications
      • eLearning Essentials 2020
      • Everyday ID
      • Handbook of Mobile Teaching and Learning (2nd Edition)
      • IAmLearning
      • ID and Tech for Rapid Change
      • ID and Tech Vol 2
      • Mobile and ubiquitous learning: An international handbook
      • Operating System Fundamentals
      • Seamless Learning in Higher Education
      • Seamless Learning in Higher Educaton vol 2
      • Technology and the Curriculum: Summer 2018
      • Technology and the Curriculum: Summer 2019
      • Technology and the Curriculum: Summer 2022
      • Thriving Online: A Guide for Busy Educators
      • Fiction
    • Conference Presentations
    • Power Learning Daily News
  • Courses
    • Higher Education
    • K12
    • Open Courses
    • Professional Development
    • Digital Accessibility Webinar
  • Resources
    • Augmented Reality
    • BOPPPS-IT 2.0
    • CNIE
    • CSAM
    • Digital Accessibility
    • IAmLearn
    • IABL
    • ID Resources
    • Interactive RLOs
    • mLearn Conference Series
    • mLearn 2013
    • mLearning Vodcasts
    • mTSES
    • PETL
    • Videos
    • WebQuests